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A Quick Guide on How Should Your Business Mobile App Be

Amanda Holden says “I want to be buried with a mobile phone, just in case I am not dead”. And, we couldn't agree more. It might sound a little funny but, that’s the reality. Mobiles have become omnipresent. If we go by the statistics given by Emma Crowe, it is believed that the adoption rate of mobile is twice as fast as that of the internet, three times that of social media and 10 times faster than PCs. This has led to a considerable increase in the number of smartphone users and has ultimately triggered the use of mobile apps.

According to the statistics of GO-Globe, people spend 52% of their time surfing mobile apps on their smartphones. The Apple App Store alone has around 2 million of mobile apps while Google play has over 2.2 million apps in its store. These figures depict how a mobile app can help you increase your business’s revenue. However, it is critical to understand that your app needs to stand out amidst a pool of many other mobile apps getting launched everyday. Hence, it becomes imperative to make sure that your mobile app makes your customer’s experience seamless, unique, functional and easy.

Here is a look at some of the hacks for a successful mobile app in the year 2017 and beyond:

Keep it Simple and easy to use: One of the basic features of a good mobile app is the presence of a simple user interface along with easy navigation options. Simplicity and ease to use are considered the best qualities of a mobile app. The simpler the functions of an app, the better shall be the outcome. Also, the simplicity of an app helps you attract new followers, retain the existing ones and henceforth, maintain a loyal customer base.

Keep it performance oriented: A good mobile should never compromise with quality. The app should be able to launch quickly and never keep the users waiting. According to Yahoo’s FlurryAnalytics, consumers spend 90% of their mobile time on apps. These statistics are enough to picture how a well optimized and high-quality app can enhance your business.

Keep it Capable of offline work: Internet connection is critical for the functioning of an app. However, there should be certain features and contents within the app that can be accessed even in the offline mode. Give your users the convenience of browsing through the menu, adding products to the wishlist and carts even in situations where there is no internet or the connection is very slow and weak.

Related Post: How SME’s can Improve Business Processes with Mobile Apps?

Keep a scope for consistent updates: An app can thrive in the long run of business only if it is consistently developed and updated. The content your app offers should be up-to-date and relevant. In addition, the updates should also fix the issues prevailing and introduce new and innovative features to keep the users hooked to the app.

Keep a feedback and review system: For the success of your mobile app, it is imperative to communicate with your users. They should be able to rate, review and give suggestions regarding the app. so, including options of contact and click-to-call allows customers to reach you instantly and give their valuable feedback.

Keep the customization option: Personalizing and customizing the mobile app according to their need and preferences is something that every customer loves. If the app looks and works the way customers want, they are definitely going to use it more often. Apart from changing the physical appearance, layout, fonts and colors, the users should also be able to save their personal information such as address, order history, credit/debit cards etc.

Keep the Data analytics system intact: Analytics helps you in keeping a track of customer’s critical data. It gives you full access to customers buying behavior, their likes,dislikes and allows you to modify and develop your app to suit your customer’s needs and wants.

Keep the social-media integration strong: Integrating the mobile app with your social media channels can work wonders for you and make people fall in love with your app. It is a fun and refreshing way of promoting your app. Apart from getting free advertising, social media integration increases your customer base too. You can even create a hashtag and get it trending by allowing people to do social media logins, check-ins and mention your business at various social media platform.


Having a clear picture about the critical ways to follow is the first step towards the success of your app – so now that you know, hope your app idea and results are exactly as you have decided.

Need help? If there’s anything that we can help you with, will be happy to do that! We, at ValueAppz, are experienced app creators and have created more than 350 successful app stories. For any details regarding your app and understanding the whole process of app development, just drop us a line at info@valueappz.com

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