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Is App Builder a Good Option for Your Mobile eCommerce Store?

The impact of technology has changed the way businesses are carried out. Hence, in order to survive in the long run and have a competitive edge over their competitors, businesses are going the E-commerce way and coming up with their E-commerce mobile apps in order to enhance their customer base and boost their sales. It also provides customers with a better, enhanced and a more convenient shopping experience.



The considerable increase of the mobile internet users has led to the consumers spending more time browsing and shopping through their E-commerce mobile app. However, it is very important for an E-commerce business to have a clear idea about app development before they put their foot forward in it. With plenty of options available, it might look easy to create a mobile app. Even if you possess no technical knowledge and have nothing to do with coding, it is possible for you to build your own E-Commerce mobile app with the help of app builders. Sounds good? Well, sorry for breaking the bubble but the fact remains that these app builders have certain drawbacks. The app builders can be good if you want to get a hack of it, however, if you wish to scale your business and enhance the shopping experience for your end users, it is necessary for you to get an in-depth knowledge about certain limitations of E-commerce mobile app builders. Here are the limitations:


1.       Lack of customization: It is very important for a business to reflect its brand image and value in its mobile app. A personalized and unique touch to the app attracts customers easily. However, E-Commerce mobile apps built by app builders can’t work towards customization. It comes with a limited variety of graphics, colors,functions, and templates. With app builders, you are creating your app on someone else’s entity which might be used by your competitors too. Hence, the app will have similar feel and interfaces, which will not appeal to customers visually and would lack that uniqueness. Also, with difficulty in differentiation, it wouldn’t look as professional as it is supposed to be.


2.    Problems with synchronization or integration: It is very difficult for app builders to work in synchronization while developing your E-commerce mobile app. It cannot work in unison along with your website or other existing systems. Furthermore, enticing and engaging customers is a major issue as it doesn’t give any real-time updates regarding existing and potential customers.

3.       Breach of security:E-Commerce mobile app built by app builders comes with limited security options. If you can’t vigorously secure your customer’s personal data and it gets hacked, it is very likely that they would discard your app instantly. An app should be able to handle sensitive data carefully because it can be critical for the functioning of your business. In this context, relying on professional developers like the ones at Valueappz is advisable as they can handle the app’s data securely and work towards its reliability and optimization.

4.       Time-consuming: It is very time taking to understand the features of the app made through app builders because understanding its mechanism and getting used to it is difficult for a layman who has no prior technical knowledge. This can unnecessarily delay the marketing of your app and hinder the launch time. Therefore, it is very important to have a scalable and friendly back-end for your E-commerce mobile app so that it can be easily managed and marketed instantly.

5.       Less responsive: The performance of your mobile app can at times be very slow because of the cross-compilation done by the app builders. The page speed tends to be sluggish with no control in regards to hosting. Also, the interactive elements are way too less which makes the app not as much responsive.


E-commerce app builders may be considered for business owners who have good time of their day to try their hands on new app building tools and who have some technical/design background. For the rest, they aren’t really handy and considering the fact that you want your business to scale new heights and pave new avenues of success, it is prudent to opt for productized on-demand, quick to market app building solutions. They wouldn’t only give you a customized mobile app but, would work extensively towards equipping your app with strong security features and data encryptions. Such authentic mobile app would also help in the promotion of your E-commerce business.



Looking for a reliable, experienced app solution for your E-commerce store? We, at ValueAppz, have built more than 350 high-performing apps for various industry verticals like clothing, grocery, cab booking and transportation, restaurants, schools, colleges, salons, gyms, and more. If you have any questions or are looking for a free business consultation with regards to mobile app development, just rop us a line at info@valueappz.com or click here

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  1. This is very informative and encouraging information, Thank you for sharing this post.

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