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How to Market your App: The 5 Big Ways

In the super cluttered space of the mobile app market, it is becoming increasingly difficult to get the attention of the target audience. What is the use of developing a kickass value driven app if nobody downloads it or even knows about it? So, how do you ensure that your business app gets the attention of the relevant users?

Here are five easy ways to get your mobile app in the spotlight:

Focus on word-of-mouth promotions: Word-of-mouth 'reviews' are important for building a positive perception of the mobile app. It gives a certain credibility to the brand. So, it is definitely a good idea to get a comprehensive PR activity done using social media channels for creating a buzz about the app’s usability and awesome features. Some methods you can adopt are – run a contest on social media, get a fun video made for viral promotions etc. There are many mobile app review websites available in the market who, by just mentioning your app name (if lucky, its features too), can generate curiosity and positive buzz for the brand. Promotions using social media are one of the least expensive yet effective ways of marketing your business mobile apps.

Be proactive with User-reviews: Once a user searches for a genre in the app store, a full herd of apps is displayed to him. His selection criteria at that point depend majorly on app reviews and app brand names he can identify. As apps are always work-in-progress products having the scope of improvement and optimization throughout their life cycle, they are bound to have some negative reviews. It is extremely important for the brand to address all concerns immediately and keep the reviewers updated on a proactive basis. Don’t forget to thank them for helping you improve the app! Due to this kind of positive interaction with the brand, after a point, these app users will turn promoters/referrers for the app.

Try out targeted advertising on social media channels: Social media channels (like Facebook and Instagram) allow businesses to target users specifically accessing their account handles through mobile devices. Audience selection is drilled down to the level that a specific user set can be targeted using their mobile details – like device type(mobile/tablet), brand name (Samsung, iPhone etc.), operating system, features, the network used, location and much more. This facility makes social media one of the most highly targeted paid advertising platforms. Not just the medium, but also the members can be used for app promotions. Getting social media influencers onboard by paying them for promotions, would work like the icing on a cake.

Do a paid media campaign: There are many ways to garner users’ attention towards your business mobile app but the fastest way is to use your marketing budget is by doing mobile advertising. These days advanced targeting methods are available for advertising to mobile/tablet customers. It is the similar PPC advertising campaigns run for web users. In fact, Google provides a service called Admob (the mobile counterpart of Adwords) that facilitates targeting consumers who access websites from their mobile/tablet devices. A lot of In-app advertising options are also offered by ad networks.

Offer promotional freebies, rates, and discounts: If your app provides subscription based services or is an e-commerce app, it is a great idea to weave your marketing strategy with the goal of inducing ‘trials’. For service based apps, the brand can give promotional offers like – one month’s free trial, 100% money back within 30 days (if dissatisfied with the service), 50% off on the annual subscription etc. Ecommerce websites can offer - promotional coupon codes, time-bound discounts, referral discounts, review discounts etc.

Conclusion: It is always recommended to launch any mobile app only after it has been tested rigorously for glitches (to minimize the scope of negative reviews) and has its marketing strategy is in place (microsite creation, getting social media influencers on onboard etc.) for ensuring maximum success for the launch!

If you’re looking for a high-performance, market-ready mobile app, we, at ValueAppz can help you. Having built more than 350 apps for a myriad of industry niches, we have an experience of building interactive and quick-to-market apps suiting your idea, business and preferences. For a free demo or consultation, just drop us a line at info@valueappz.com.  

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